Our Story

We are a fashion and lifestyle brand inspired by belly dance.

This store was born out of a love for belly dance and a desire to create products that bring your inner dancer to everyday life.

I have started my belly dance journey over 15 years ago, and I’m often asked why belly dance. Ukrainian by nationality, living in Canada… for some people, it is strange that I would practice belly dance, let alone choose this art as my profession. But the answer is extremely simple: because I love it. We don’t choose our beloved ones. Our heart does. We only decide if we follow it or not. I chose to follow.

I can’t tell you exactly why I love belly dance and everything inspired by the Middle East, but there is so much space for creativity in the dance world that it becomes a way of living.

As I deepened my knowledge and travelled the world exploring the art of belly dancing, I realized I was bringing elements of this dance into my day-to-day life.

I feel absolutely blessed that I can be my own crazy genie both on stage and in everyday life, so I decided to share that blessing with my fellow dancers. That is why I created this store, offering a range of products, including apparel, decor, jewellery, and beauty, designed by a belly dancer for belly dance lovers, with one idea in mind:


So, I invite you to explore our collections and express your inner dancer.

Welcome to our community.

With love,

Iana Komarnytska is a dancer and the founder of My Inner Dancer. Iana is a top ranked belly dancer based in Toronto, Canada. She is the winner of Star Belly dancer Canada 2014 and Cairo by Cyprus 2015, with performances in dozen of countries including Egypt, Turkey, Germany, Brazil, Bulgaria, USA, Cyprus, Hungary, Ukraine and many others. 

To learn more about Iana visit her dance website.

95% of products in our store are designed in Canada by Iana Komarnytska and her team, and produced ethically in factories around the world.